In January 1988, the TV3's premiere was broadcasted and the channel was the first to challenge the NRK television monopoly in Norway. TV3 is the largest commercial television channel of Viasat Broadcasting, and has sister channels in both Denmark and Sweden.
TV3 is an entertainment channel for all. Their values are playful, innovative, uplifting and engaging. The channel's programming consists of purchased serials, movies and Norwegian self-produced programs in various categories.